In addition to being the President & Publisher of Wine Enthusiast Media, Strum also founded ThirstyNest. Previously, she worked in running communications and new business development for Wine Enthusiast Companies as well as holding public relations and digital media roles for global brands at Hunter Public Relations, Mission Media and UrbanDaddy. Strum completed an Advanced Degree with Distinction with the Wine & Spirit Education Trust (WSET) and graduated from George Washington University.