VALHALLA, N.Y. (June 22, 2023) — Wine Enthusiast Companies has been bestowed a Brand Experience Award in the category of “The Convergence of Content and Commerce” by Retail TouchPoints. The Brand Experience Awards spotlight retail businesses that redefine the rules of interaction, engagement, and loyalty. “The Convergence of Content and Commerce” category recognizes brands that use content to effectively inform consumers who have 24/7 access to various and countless online resources.
Per Retail TouchPoints’ announcement, the 2023 winners “are brands and retailers taking innovative approaches to all things ‘experience’ — from advanced influencer marketing strategies to immersive store designs and even thoughtful approaches to the metaverse.” The winners, including Wine Enthusiast, have proven to successfully implement new tools and strategies in one or more areas of brand experience for their retail consumers.
“We are honored to win a Brand Experience Award and appreciate the recognition of being a content and commerce company for more than 40 years,” said Erika Strum Silberstein, President of Wine Enthusiast Commerce. “From dedicated newsletters and text messages to podcasts and TikTok, the team works hard to continue staying up to date with the latest platforms to reach our audience, provide useful content, and foster direct relationships with our customers.”
Wine Enthusiast’s latest digital update is the launch of a newly enhanced WineEnthusiast.com. On the new site, Wine Enthusiast’s audience will find a simpler, more seamless design and experience. The innovative platform seamlessly integrates Wine Enthusiast catalog and Wine Enthusiast magazine with the goal of providing the tools needed to enjoy the wine lifestyle to its fullest. All of Wine Enthusiast’s content remains FREE to readers with no barriers to accessing the company’s expertise.
For more information about Wine Enthusiast Companies or to request an interview with Strum Silberstein, contact Bonnary Lek.
Last Updated: June 22, 2023
