The Pasqua family lays claim to over 100 years of legacy in the wine industry, but never rests on their laurels.
The Pasqua family lays claim to more than a 100-year-legacy of grape growing and winemaking in Italy’s Valpolicella region. The generational connection has led to some great achievements for Pasqua Vigneti e Cantine, but the current generation is not resting on the laurels of their great-great grandparents.
For them, the inflection point came in August of 2014 when Chairman Umberto Pasqua and his two sons, Riccardo and Alessandro (CEO and president respectively) unveiled a plan to revolutionize the family business and create an estate that would not just represent the vines they grow or the wines they make, but the lifestyle, art and culture that has always inspired their work. The family blended their legacy with the history of their hometown of Verona and the art that surrounds them with the release of the “Romeo & Juliet Passiomento” Rosso, an appasiomento-style wine blended between Corvina, Croatina and Merlot—tradition, and innovation in a bottle. The wine became an immediate success.
Simultaneous to this release, Pasqua achieved Equalitas certification, which validates that their sustainable practices are integrated in the vineyards as well as the economic and social fabrics of the community. These practices ensure that the future generations of the Pasqua family and their employees can continue the work in a manner that benefits all.
With their success, the family was called to find a way to aid other visionaries who saw the world in an unconventional way. They began an initiative called “Talent Never Tasted Better,” sponsoring visual artists, dancers, musicians, chefs and athletes to help them realize their dreams. The sponsorship enables these individuals to produce unique, often genre-bending ideas that push the boundaries in their respective artistic fields, just as the Pasqua family has done with their wines.
For their drive, passion and vison to use their family legacy for the betterment of the wine industry, Wine Enthusiast is proud to honor Pasqua Vigneti e Cantine, the “House of the Unconventional,” as the Innovator of the Year in the 2023 Wine Star Awards.
Last Updated: November 7, 2023
